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Twillory
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@twillory
I worked for Twillory, a men’s apparel company, in New York for 4 years. For the first 2 years, I was the sole designer for the company, working primarily with our Co-Founder/Creative Director on all design and marketing concepts.
I also worked on a lot of photoshoot and video projects, editing lots of UGC or working closely with professional videographers in concepts and editing.
When the company launched jeans in 2022, I came up with this fun branding concept, incorporating my own handwriting and various fun images from our photoshoot.
I learned a lot about video production and editing. We worked with Johnny Frost Films on two separate video shoots in Long Island. I helped come up concepts/direction. I concepted all text verbiage and styling throughout the videos.
(^ click images to watch videos ^)
I worked 1:1 with our email guy, creating most graphics/visuals for email campaigns.
I worked with our ad agency, creating most of our ads for SEO/Google, Facebook, Instagram and our website.
A re-branding concept I came up with for our annual summer warehouse sale...
And social media of course...