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Twillory
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@twillory
I worked for Twillory, a men’s apparel company, in New York for 2 years. I was the sole designer for the company, working primarily with our Co-Founder/Creative Director on all design and marketing concepts.
As of 2022, I am officially an inventor! As Twillory wanted to launch a woman’s line, we struggled to find a niche product or concept. I came up with the idea to use our washable/re-usable pads (already used in our blazers) in swimsuit tops and sports bras. It is currently in the works, to be launched summer of 2023.
When the company launched jeans in 2022, I came up with this fun branding concept, incorporating my own handwriting and various fun images from our photoshoot.
I learned a lot about video production and editing. We worked with Johnny Frost Films on two separate video shoots in Long Island. I helped come up concepts/direction. I concepted all text verbiage and styling throughout the videos.
(^ click images to watch videos ^)
I worked 1:1 with our email guy, creating most graphics/visuals for email campaigns.
I worked with our ad agency, creating most of our ads for SEO/Google, Facebook, Instagram and our website.
A re-branding concept I came up with for our annual summer warehouse sale...
And social media of course...